Editor’s note: This article was first published in March 2011, as product news. The Doro HandlePlus 334gsm and its features are described as current, though the model has almost certainly been discontinued, and the framing of older people as outside the technological era reflects 2011.
The businesses of the future come mainly in the form of technology businesses, or at least businesses that make use of technology. Doro’s business idea, however, was precisely to simplify that technology for one specific group that today is still left out of the technological era.
That group is our elderly, who get lost with all these “newfangled gadgets”. Doro spotted this demand and designed an extremely easy-to-use mobile phone to meet it.
The HandlePlus 334gsm is a mobile phone with just four speed-dial keys and a dedicated emergency button, easy access to the contacts list and SMS alerts. They have also included vibrate mode and hands-free.
Best of all, though, they have adapted it so that the phone is compatible with M3/T3-rated hearing aids.
Sometimes the best business ideas don’t have to be the most complex ones: a simpler idea can succeed just as well.
Further reading
Featured image: Kārlis Dambrāns from Latvia, CC BY 2.0, via Wikimedia Commons.
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