Editor’s note: This article was first published in March 2011. It is product news from that month, and it is not confirmed here whether MiquelRius still makes or sells this ergonomic backpack.
Here’s a new business idea from a Catalan company, MiquelRius, which has spotted a problem in one specific group: schoolchildren. As we have all experienced and seen, children today carry a heavy load on their backs, which is why back problems tend to appear in 50% of teenagers.
The company has created an ergonomic backpack that helps prevent schoolchildren from damaging their backs. The idea behind the backpack lies in its design: besides an internal support, it has straps that fasten it securely at the chest and waist, so the weight is spread across the whole body and not just the back.
This business idea has already been endorsed by medical specialists, who say that using this kind of design instead of the traditional backpack prevents back problems. That’s why I’m completely convinced this company will make this product profitable nationwide.
Once again, it’s a business idea based on an existing product with a touch of innovation that produces a noticeable improvement and sets you apart in the market. We can apply this kind of idea to other market sectors.
“Innovation is copying something and improving it.” (I can’t remember who said this, but they were right.)
Further reading
- Business ideas to start this year
- How to start a business with no money
- How to be a successful businessperson
- The man who had to start a business to save his children’s lives
Featured image: John Campbell, CC BY 2.0, via Wikimedia Commons.
