Editor’s note: This article was first published in March 2011. It describes PequeFitness as of then: expanding, negotiating with schools and gyms, and expecting turnover to grow during 2011. The company’s current status is unknown.
Silvia Moneo, founder of PequeFitness, spotted a need in the Spanish market and came up with a great business idea that is now expanding fast. Silvia noticed that if you want to instil an exercise habit in your child, or if a child simply gets injured, there are no machines for them to do rehabilitation the way any adult can.
She wasted no time finding distributors so she could import this kind of machine into Spain: equipment for children, adapted to their height, weight and strength.
Her business serves both individual customers and hospitals. She is currently negotiating with schools and gyms to bring in these mini-machines, and she has already managed to create her own brand.
She admits that she is introducing a new product and opening up a new market, so getting the word out hasn’t been easy, although she has already come a long way and expects her turnover to grow over the course of 2011.
It is one more example of a business that has been around for years in the United States but that nobody in Spain was supplying yet, and so far the gamble has paid off for the only entrepreneur who decided to bring it over.
Further reading
- Business ideas for this year
- The man who had to start a business to save his children’s lives
- Virtual assistant: a business idea with a future
- Donald Trump and the entrepreneur’s mindset
Featured image: KeepActive Australia from Melbourne, VIC, Australia, CC BY-SA 4.0, via Wikimedia Commons.
