Editor’s note: This article was first published in May 2011, as a business profile. Heart Burger may no longer operate, and the Spanish Heart Foundation endorsement may have lapsed.
Who would have thought that, with a product so heavily exploited by small businesses and big franchises alike, some entrepreneurs would come up with a business idea based on hamburgers? Then again, as we’ve said in other articles, sometimes the most profitable business isn’t inventing something but copying it and making it better.
Heart Burger (Spain) has “invented” burgers that are 100% organic and completely healthy for the consumer. They can even carry the seal of the Spanish Heart Foundation (Fundación Española del Corazón), which, after analysing the burger, had no choice but to recognise how healthy it is.
Not only have they made a burger free of pesticides, herbicides, additives, antibiotics and so on; the Spanish Heart Foundation also recommends it because it contains vitamins and antioxidants and practically no cholesterol.
To catch customers’ attention and remind them that they’re eating a healthy product, they serve the burger in the shape of a heart, a shape they have patented.
The founders say it wasn’t easy to find healthy meat. They had to visit a great many farms before they found the meat they were looking for, but persistence pays off.
Clearly, this is and will remain a profitable business.
Further reading
Featured image: Kurman Communications LLC, CC BY-SA 2.0, via Flickr.
