Editor’s note: This article was first published in November 2010 and profiles Orden en Casa when the start-up was just getting started. Its forecasts that sales would grow and that teleworking would become an everyday thing are the author’s views at the time, and the company’s situation may have changed.
In previous articles we talked about some profitable business ideas involving services for homes and services for companies. You can find them at the following links: business ideas involving services for homes and business ideas involving services for companies.
The case of two women entrepreneurs stands out. They have imported a business that is very widespread in the United States and are making a go of it in Spain. As we all know, teleworking will end up becoming an everyday part of company life, or at least that is how things are starting to look.
But is our house or flat ready for us to set up a comfortable office at home? Do we have enough space? How can we make more room? Out of those questions came Orden en Casa (www.ordenencasa.com), a company dedicated to and specialising in optimising space in both homes and offices, so that every corner is used to the full and becomes more functional.
If we think about it coldly, we would simply conclude that it is madness to start this kind of business idea when there are thousands of architects and thousands of decorators, so that a business like this could never succeed in that sector.
This example shows the importance of selling specialisation, to the point where a specialised company is seen as better able to do a job that until now was the preserve of interior decorators.
Then there is the importance of advertising. You may have a good business idea but, as we have discussed on other occasions, if nobody knows about you it is of little use. In this case, the fact that a website such as this one, or any other, is talking about your company is a sign that you have already done something right.
Orden en Casa is just getting started, and while its turnover so far won’t make anyone a millionaire, its sales will certainly grow in the coming years. As with every business started by genuine, risk-taking entrepreneurs, we wish them every success with their projects, because examples like this are what many entrepreneurs need to see that, in times of crisis, starting your own business is a good solution. (Incidentally, I think I’ll need this company’s services for my own office, because I have to admit it isn’t very well organised.)
Further reading
- Why new businesses fail
- How to run a small business in times of crisis
- How to attract your first customers
- How to be a successful businessperson
Featured image: Dvortygirl, CC BY-SA 2.0, via Flickr.
