Editor’s note: This article was first published in December 2012 as startup news; the free service, questionnaire-based advice and agreements with more than 30 online fashion stores it describes reflect the company at that time and may have changed.
The role of the personal shopper has always been associated with wealthy clients. This professional advises clients on what kind of clothes suit them best, which colours to wear for each occasion, what type of clothing will show off a particular part of their body, and specific styles that disguise the parts of our bodies we’re not too happy with.
Let’s say that most celebrities have both a personal shopper and a personal trainer, but for ordinary people it is a luxury they can rarely afford. Well, a group of entrepreneurs have created Vestidia, a website that makes it possible for anyone to get personalised image advice and, better still, completely free of charge.
All you have to do is get in touch with them and fill in a questionnaire telling them your tastes, your physical features and your budget (the money you can afford to spend), and they will take care of advising you within that budget.
But then… where’s the business for these personal shoppers?
I have to admit that this business idea pleasantly surprised me. Even knowing that the internet tends towards the now famous “everything for free” model, with the money made from advertising, in this case the service is free for the customer thanks to the groundwork these entrepreneurs have done: they have reached agreements with more than 30 online fashion stores, and that is where they will try to make the business viable.
Here is a short report that Historias de Luz made about them.
Watch: Vestidia, a report by Historias de Luz
Further reading
- Profitable businesses for 2013
- The worst business ideas (that for some reason succeeded)
- 4 business ideas worth 100 million
- A successful businesswoman thanks to her daughter’s sticking-out ears
Featured image: Steffen Mokosch, CC BY-SA 4.0, via Wikimedia Commons.
