Editor’s note: This article was first published in July 2011, in the middle of the economic crisis, based on Infoempleo’s summer 2011 salary report for Spain. The rankings, the outlook for September 2011 and the description of the community manager as a new “ghost” profession reflect that moment.
As it does every summer, Infoempleo.com has published its list of the best-paid professionals in companies. This time, given the new situation companies are facing because of the crisis, more weight goes to marketing and sales, since that is the key function for keeping a company afloat. The sales team takes on vital importance as the company’s sales force, along with sales engineers (sales professionals who specialize in the product).
And let’s not forget the ghost profession, the community manager. Infoempleo doesn’t name it, but it’s there, because it could be anyone, from the IT person to the sales director.
The report splits professions and salaries both by professional category (senior management, middle management and technical staff) and by company size, since pay obviously varies depending on whether the company is large, medium-sized or small.
Just as in senior management, where the best-paid role is the marketing director, when we move down to middle management the best-paid position is the one right below the marketing director: the marketing manager.
Among technical staff, companies especially value sales engineers and analyst programmers. The latter is becoming an important figure, working alongside or under what would be a community manager.
Note: most Spanish companies haven’t taken a holiday and are using the summer to restructure. According to Infoempleo, once the summer is over this September, job boards will fill up with offers for these kinds of roles, because it is vitally important to reorganize, and even change, the company’s sales strategy by strengthening its sales network and sales team.
Source: Infoempleo.com
Further reading
- Careers with the most future in the environmental sector
- The most in-demand professions in economics and finance
- The 10 jobs of the future
Featured image: Wonderlane, CC BY 2.0, via Flickr.
