Editor’s note: This article was first published in July 2011, and describes the Brookei restaurant in Madrid as of that date, when it had been open for a year and had just switched to Dukan menus. Its current status is unknown.
There’s no denying that Dr. Dukan has millions of followers around the world thanks to his “miracle” diet. We won’t go into whether the Dukan diet works or not, since we covered that in a previous article, which also included a video. Some entrepreneurs have been quick to spot a business opportunity that sets them apart from their competitors, because as a general rule, people on a diet these days tend to be people who have to give up eating out.
Well, Madrid now has its first restaurant for followers of the Dukan diet, where every dish is prepared according to Dr. Dukan’s guidelines. People who had nowhere to go for lunch or dinner, because restaurant dishes were made with foods Dukan “forbids”, no longer have to stay at home and can enjoy a social meal out.
The dishes are cooked without oil or fat, and the menus offer a variety of options for every phase of the Dukan diet. As a reminder, the diet is divided into four phases, the first being the most restrictive and the last much more permissive.
This innovative Madrid restaurant, Brookei, has been open for a year, and on the back of Dukan’s success it has decided to launch this business strategy. Only time will tell whether it works, since we don’t yet know if it is a profitable business idea.
Still, it’s a good example of a business, because very few restaurants serve special food for different diets, even though a large part of the population today would choose a restaurant that specializes in some kind of special food.
Further reading
- Business ideas around special food
- Just Eat: the online food delivery business
- Business idea: takeaway food with added value
Featured image: Maggie Hoffman, CC BY 2.0, via Flickr.
