Editor’s note: This article was first published in May 2015, when the reception of the Suitsy was still unknown; its description of the product reflects that time.
It could be pyjamas that look like a suit, or it could be a suit comfortable enough to sleep in. Either way, it may seem like one of those rather absurd business ideas, and yet the “Suitsy” (the product’s name) raised the funding it needed through a crowdfunding campaign.
Once its creator, Jesse Herzog, had decided to make a few test units, all that was left was to try the product out on the street.
So the entrepreneur put on these pyjamas shaped like a business suit and went out to bars in them. Nobody noticed a thing. Nobody noticed anything at meetings either when he wore them.
Of course, the entrepreneur wondered whether this might be down to San Francisco, a city where nobody seems to notice anything, so for the acid test he attended a rally at a Republican convention.
Nobody saw anything out of the ordinary. Everyone thought he was wearing a traditional suit.
It really is hard to tell the difference. The following video shows how easy it is to put on this pyjama suit.
Watch: the Suitsy video
So what’s the point of this business idea?
Some people will no doubt say the “Suitsy” is all very well, it looks very nice and so on… but what use is it?
It’s a good question, and one that has already been answered, above all by some bloggers. Many of them work from home and like to be comfortable (some in their pyjamas), and now they can work in pyjamas and still open the door in a suit.
Going to work in pyjamas? Popping out for bread in pyjamas? Going shopping in pyjamas…? The truth is that it’s now possible.
Although we don’t yet know how well the product will be received in the end, in principle the idea has a certain “cool” touch, and it is certainly a very original product. Whether or not it ends up being a profitable business will depend on many other factors.
Further reading
- 9 very cool businesses that started in New Orleans
- 5 future business opportunities
- Teenage Warren Buffett’s first business ideas, which earned him $53,000 by age 16
Featured image: Nenad Stojković, CC BY 2.0, via Wikimedia Commons.
