Editor’s note: This article was first published in August 2011. The prices (€1,500-2,000 per week), the client profile and the claim that the business is profitable describe that moment; the camp is not named and may no longer exist.
Continuing with our series on the most profitable businesses, and staying with businesses built around fitness and personal care: in Córdoba, Spain, a group of British entrepreneurs has come up with a business idea for people who want to lose weight in a week or simply tone up.
The idea grew out of these entrepreneurs’ former profession: they were in the military. Working with several dietitians, they’ve developed a diet and exercise plan based on military discipline. Anyone who signs up for the camp gets practically guaranteed results, though not without a lot of effort and personal sacrifice.
The service consists of putting the client, or “soldier”, up in a room for seven days. Once there, they begin military-style training built around six hours of exercise a day of all kinds (running, swimming, push-ups, martial arts, fitness and more). Bread, sweets and milk, among other foods, are banned at the camp.
The aim is to get clients to change their habits radically, eating more fruit and vegetables. For now, most of the clients are English, and there are more women than men. Many of them have travelled a long way to join the seven-day programme. In other words, they’ve chosen to spend part of their holidays in a province with no beach, where temperatures can easily reach 46 °C in August.
They pay between €1,500 and €2,000 for the seven days and leave fully satisfied at the end of the programme. As a rule, a person can lose between 3 and 5 kg during their stay, and some have lost as much as 9 kg.
This kind of business is innovative, there’s demand for it and it’s profitable. Along the same lines, here are 17 business ideas to start in a small town.
Featured image: U.S. Army 105MPAD by Pfc. Ashunteia Smith, Public domain, via Wikimedia Commons.
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