Editor’s note: This article was first published in January 2012; its data, including 5 shops, prices of 10 euros, 14.99 and 9.99 euros, and the claim of no competition in Spain, are from that month. The current status of both chains is unknown.
We could predict a bright future for the “Diez Euros” franchise (Spanish for “ten euros”). It fits like a glove both for consumers during the crisis and for entrepreneurs looking for a low-investment franchise with a product that, on the face of it, could be very well received by the public.
Diez Euros is the first franchise to offer all kinds of clothing for both men and women at a single price (10 euros), and it has since added children’s clothing. The chain itself is proud to be a pioneer of this business model in Spain.
They already have 5 shops: Valencia, Huelva, Madrid and, most recently, Mérida. They’re looking for new people interested in buying a franchise, and they promise to adapt to each future “candidate’s” financial means by studying every application individually.
If we ask what they offer future franchisees, Diez Euros replies:
- A minimal initial investment.
- Adaptation to your premises and needs.
- Product rotation, with new products every two weeks.
- A unique, new and eye-catching business concept in Spain: for now, they really have no competition.
- Exclusivity in your area.
- Support and follow-up from day one.
- Fast payback of the capital invested.
- Easy management and quick consolidation.
Diez Euros has also launched a second line of business, the Maxi&mini chain of shops, which focuses on plus-size women’s clothing at a single price of 14.99 euros, along with children’s fashion at 9.99 euros.
They have clearly managed to focus on several needs we’ve discussed on various occasions: a cheap product during a crisis, a broad market (women, men and children), and a market that until now had trouble finding clothes (plus sizes).
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