Editor’s note: This article was first published in February 2012; its prices (20 euros for 25 pieces), plans to open in Barcelona and A Coruña, and search for franchisees across Spain reflect that moment, and whether Crash Therapy still operates is not confirmed.
Crash Therapy is a new franchise concept. Developed by entrepreneurs from Valencia, Spain, the service this centre offers is all about relieving its customers’ stress. The method is innovative, at least in Spain: you relieve stress simply by breaking things. The franchise has perfected the art of breaking. Customers are protected with special clothing and goggles, they’re handed the tool of their choice (a hammer, a bat…), and the therapy begins.
Customers can choose between two rates: the first, for 20 euros, includes 25 pieces to smash (crockery, glasses, plates…), and a second, premium rate includes a total of 35 objects. Both rates include access afterwards to a zen room where the now “de-stressed” customer can rest, a massage chair, a juice, and a DVD with the best moments of their performance.
Crash Therapy offers special prices for stressed students and for groups. This innovative franchise has been very well received in Valencia, so its creators plan to open new centres in Barcelona and A Coruña, and they are also looking for franchisees all over Spain.
The therapy certainly seems to work: customers say they leave their stress behind in the room and walk out much calmer than when they went in.
Featured image: Doug Beckers, CC BY-SA 2.0, via Flickr.
