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You can’t learn if you aren’t willing to listen.
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The only way to get your employees to care about you and look after your business is to care about them and look after them first.
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You can’t find opportunities to succeed if you aren’t looking for those opportunities and, above all, if you aren’t looking for success.
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The only difference between success and failure is the decision to keep trying or to give up.
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If you treat your market (your potential customers) as people with needs, you increase the chances that the market will buy your products or services.
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Just because all your competitors are following the same strategy doesn’t mean you should follow it too.
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Pretending, or trying to look as if you never make mistakes, does you no good and doesn’t make you look like a great professional. Quite the opposite.
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Smart work is partly the result of hard work, not a substitute for it.
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Your big moment, your big opportunity, almost always arrives before you’re ready for it.
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If your product is good and your professionalism is well known, you won’t need to spend as much time on advertising strategies. Customers will come on their own. Even so, advertising is a good investment.
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There’s no easy way out of big problems, but you should know that there’s always a way out.
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Sometimes bad things happen to good people. Even with a good strategy, there are factors that can make you fail, but that failure shouldn’t be the end; it should be the start of another attempt.
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As a rule, whatever is easy to do and achieve won’t lead us to success.
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Ironically, the fastest way to become an expert is to challenge the experts in your industry.
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The number of people who believe in you and trust you has nothing to do with your chances of success.
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Being the smartest person in the room doesn’t make you a sage or a guru.
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Experience is something you get just after you needed it.
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As a rule, when you think you already know it all and nobody can teach you anything, it isn’t long before you realize you still hadn’t learned the most basic thing for success: humility and constant feedback.
Further reading



