Editor’s note: This article was first published in December 2013: Microsoft ended Windows XP support in April 2014, the campaign ran until 30 April 2014, and the Portégé Z30, Tecra Z40 and Tecra Z50 were then-new models. Jorge Borges’s job title is as of 2013.
Toshiba has launched the campaign “Modernise your business with Toshiba” (Moderniza tu empresa con Toshiba) to help small and medium-sized businesses and professionals migrate from Windows XP to Windows Pro. Remember that from next April 2014, Microsoft will stop supporting its old Windows XP operating system. The industry is then expected to stop developing products for it, leaving companies in the hands of third parties to solve any problems that may arise.
Toshiba will also buy back old computers running that operating system, paying up to €100 when you buy a Toshiba laptop with Windows Pro.
Jorge Borges, Toshiba’s Regional Marketing Director, says the company is working with Microsoft to make IT directors and purchasing managers at small businesses aware of the need to migrate. He says it is already more expensive to keep running an operating system like Windows XP, and from April it will be even more so.
That’s why this campaign, which runs until 30 April 2014, offers competitively priced products and services plus a cash incentive to encourage the switch. It covers a wide range of laptops, with a special focus on the new professional range: the Portégé Z30, Tecra Z40 and Tecra Z50, machines known for being durable, light and thin.
Featured image: So Many Desks, CC BY 2.0, via Wikimedia Commons.
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