Editor’s note: This article was first published in September 2014. It is a news item saying the service was due to launch “this autumn” (2014); whether it launched or still operates is not covered.

They know what a woman really wants. And it isn’t a stripper: according to these entrepreneurs, that’s just a cliché that doesn’t really make women feel good. What women want is a manservant.

Not just any manservant, though, but a handsome, elegant servant in a tuxedo who offers services as varied as serving drinks, taking photos of you or painting your nails.

You can hire him for a night out to come with you to a club, acting as a bodyguard, keeping creeps away and bringing you drinks. He can pick you up from the office or go with you to the pool… basically, he can do almost anything you ask.

What drove these guys to create this glamorous business idea was precisely the aim of bringing glamour and class to women, initially from the upper-middle class.

And, as you’d expect, they have built a glamorous website explaining their services and a video that has already gone viral. At first people thought it was a joke, but it isn’t. Manservants is very serious and wants to revolutionise, or at least innovate in, this sector.

When might you need Manservants? At any time, whether for a hen party, a girls’ night or a barbecue, on top of everything mentioned above.

(See: 5 personal-service business ideas aimed at the 1%)

Although the exact rates are not known, it is estimated that the Manservants guys could charge between $80 an hour and $300 a day.

Their website carries a message along these lines:

What women really want… is not a stripper who takes his clothes off and rubs his greasy body all over you. It’s a manservant: a gentleman who treats you like a queen, a personal photographer, waiter, bodyguard and butler all in one.

They have already nailed the marketing, and they are ready to offer their service this autumn. Will it be profitable? I have no idea. Will there be demand for it? Only women can predict that.

Here is their spectacular, very well made launch video:

Watch: Manservants launch video

Featured image: RT6HPU, CC BY-SA 4.0, via Wikimedia Commons.

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