Editor’s note: This article was first published in April 2010 about the end of the world predicted for 2012, which did not happen. The membership fees (9 and 15 euros a year, plus 2,295 euros) are 2010 figures.
I don’t know whether to laugh or be scared. The fact is that ingenuity has even managed to come up with good business ideas from the Maya prediction of the end of the world in November 2012.
In short, the end of the world will arrive, if I remember correctly, on 24 November 2012, but just like in the film 2012, we are being given the chance to save ourselves.
The association G.S.E. 2012 (Grupo de Supervivencia Español 2012, or Spanish Survival Group 2012) is building bunkers where we can take shelter when the dreaded day comes.
You have two ways to save yourself:
- As a type A member. You contribute 9 euros a year and work with them to raise public awareness and build the bunkers.
- As a type B member. You contribute 15 euros a year and pay out 2,295 euros.
I should mention that they are using materials that don’t harm the environment, and that the bunkers are designed to blend in visually so as not to spoil the look of the landscape, much like the homes in The Lord of the Rings.
I should also say that, for the benefits it could bring you, it isn’t what you would really call expensive.
They have taken one very important factor into account. They had started building the bunkers in remote mountain areas, 1,600 m up. But then, of course, they realized that once that enormous burst of solar radiation arrives, what with leaving work and picking up the kids, imagine having to go hiking to reach the bunkers… So that is why they opted for the Lord of the Rings-style home prototype.
The big question that now comes to my mind: have they built a separate bunker for themselves, to hide in the day after the end of the world?
Further reading
- How to become a successful entrepreneur
- Should you start a business or buy one?
- Common mistakes Spanish entrepreneurs make
Featured image: Archi0780, CC BY-SA 4.0, via Wikimedia Commons.
