Editor’s note: This article was first published in November 2010, during the economic crisis. The picture of falling DVD and cinema ticket sales, video games resisting the crisis, and Facebook and Tuenti “currently” buying games and apps reflects that moment. Tuenti no longer operates as a social network.
When we talk about video games, we’re also talking about apps, although the video game business on its own is about to match the profitability of the film industry.
While sales of DVDs and cinema tickets have fallen, partly because of piracy and the crisis, that same crisis hasn’t been able to touch video games, which sell at a price that is, in my view, excessive.
Then there’s the business opportunity offered by social networks. If you have advanced computer skills and enough creativity to develop a game or an app, it could be bought by a social network, as Facebook and Tuenti (a Spanish social network) are currently doing.
The new virtual era needs programmers, apps, software and so on. So in the world of computing, with a bit of creativity and enthusiasm, you can not only find a job at a company that needs your services, but also create your own products and build a business that could, over time, grow into a major company.
I have to admit that, even knowing this market moves billions every year, I personally wouldn’t know how to get into it as a businessman. A video game store would mean competing with the big players on price, which wouldn’t be easy, and I don’t understand programming, so for me this business would be quite complicated.
Still, I’m sure some of you will find ideas for getting into this profitable business.
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