Editor’s note: This article was first published in February 2011 as TV news. The cancellation of Operación Triunfo 2011, the final “this Sunday” and the ratings battle with Antena 3’s Los protegidos refer to that week.
In a previous article we said that Telecinco was going through its worst ratings slump, and we also argued that this Operación Triunfo 2011 had the least talent of any edition. Now the network has decided to cancel OT because of a marked lack of viewers, wrapping it up this Sunday with a final gala where the winner of the talent show will be chosen.
Operación Triunfo has been beaten by its rival on Antena 3, Los protegidos, the ratings leader on Sunday nights.
The network’s new strategy hasn’t worked. It may be that dropping Risto Mejide, the show’s biggest draw in past seasons, was a mistake: this year his absence has been felt, and not even Pilar Rubio has managed to win back the lost audience.
As we said before, Operación Triunfo stopped being profitable several seasons ago. Past success is no guarantee of future success. You need to innovate.
In the end, what counts is what hooks viewers, and although some people won’t like it, Operación Triunfo has been cancelled for lack of viewers, because the audience has decided that OT 2011 just doesn’t hook them.
Further reading
Featured image: Ivan Gonzalez from Badalona, España, CC BY 2.0, via Wikimedia Commons.
