Editor’s note: This article was first published in May 2012; the figures for internet users in Spain and for Facebook and Twitter users, as well as the conversion of Spain’s savings banks into banks, reflect that time. Some of the job titles mentioned are now dated or have been renamed.
Originality and creativity are among the most popular recipes for the times we’re living through. Being different and creative can be the key to success at a time when the usual and ordinary has become a synonym for failure: how many office administrators are out of work? How many construction workers and people from other sectors are unemployed?
Companies will never be what they were. The banking sector is in the middle of a process of change in which the savings banks (cajas de ahorro) are disappearing and turning into banks. Private housing developments are giving way to subsidised housing (viviendas de protección oficial), while new technologies are becoming a tool for success and popularity.
In Spain, more than 26 million internet users are calling for new businesses and opportunities to open up on the web, pushing companies (successfully) to reinvent themselves and become more competitive. It’s no coincidence that a list has already been published of the most promising occupations in the short term and, above all, online.
Want to know what your working future could look like?
One of the most in-demand roles right now is online marketing manager, which requires knowledge of marketing and a degree in computer engineering.
An IT technician with good skills and an eye for aesthetics can aim to become a web developer and designer.
Social networks, as popular as ever, are the search tools of the human resources manager.
The mobile app developer needs IT skills, creativity and an ear for what’s current.
Optimising how websites are built so that search engines can find them more easily is the job of the SEO and SEM manager.
One of the most common is the webmaster, who is responsible for maintaining and programming a website.
Journalists and advertising people are the ideal candidates for digital content manager, able to write texts that meet the web’s criteria.
Creating, managing and energising an online user community are the skills you need to show as a community manager.
The social media manager is responsible for a company’s or organisation’s social media strategy and for tracking its data.
Online reputation manager: monitors what is said about a company online. It helps to know how to gather, analyse and interpret all the data available on the web.
The online manager coordinates the team that runs the online platform, aiming to make daily work more efficient by supervising day-to-day procedures and bringing in new tools that make them more productive.
Smartphones are used more and more to access the internet, and in the United States the mobile channel manager is one of the most sought-after jobs.
The usability manager role is aimed at computer engineers whose job is to make sure customers can find the information they want online as quickly and effectively as possible.
Also aimed at computer engineers, in this case ones with a flair for innovation and art, is the position of video game developer and designer.
The social network app developer exists because of Facebook’s nearly 900 million users and Twitter’s more than 200 million. The job is to develop applications for social networks.
You can find more information on this subject in Mujer Hoy.
Featured image: Andreas Dantz, CC BY 2.0, via Flickr.
