Editor’s note: This article was first published in September 2011. The company data it gives, including the first centre opened in Alicante in 2007, the list of cities with centres, the franchise offer and the claim that Ecox has no competition, are as of that month.
The company Ecox has developed a business model around an innovative product. After all, who wouldn’t want a keepsake of their child’s life inside the mother’s womb? A video in 3D or 4D showing your baby yawning or smiling before it’s born, set to an emotional soundtrack, is now possible.
The success of this business lies in selling an emotional product, one you can only get once in a lifetime (per child). Ecox opened its first centre in Alicante in 2007. It was such a success that the company has kept expanding throughout this crisis.
It now has new centres in Madrid, Murcia, Valladolid, A Coruña, Córdoba, Granada and Valencia, and it also gives entrepreneurs the chance to open a franchise offering this service, which usually sees strong demand once people get to know it.
This business idea was already established in the United States, where it’s a big success, and the same path is now predicted for it in Spain. For now, Ecox has no competition for the service it offers, and the figures show it’s a profitable business.
Featured image: Madcapslaugh Rizome; derivative work: Rizome, CC BY-SA 3.0, via Wikimedia Commons.
