Editor’s note: This article was first published in November 2011 as a news item about the beta launch of WordAds. The beta conditions (selected blogs, custom domain required) and the competitive picture against AdSense are from that moment.
Bloggers who use the WordPress platform will be able to add WordAds advertising, a new way of monetizing blogs. WordPress has reached an agreement with Automattic and Federated Media to launch this ambitious project, and according to the company’s announcement, they are determined to make WordAds more profitable advertising than Google’s AdSense.
They didn’t hold back in saying that publishers and advertisers deserve something much better than Google’s advertising system. Then again, as the saying goes, easier said than done…
To begin with, the platform will be in beta over the coming days, during which the company itself will select a number of blogs. These must have their own domain, since the free domain won’t work with the advertising system, at least at first.
WordPress faces a tough fight to break into a market where Google holds the lead. Plenty of companies already offer alternatives to AdSense, but very few are managing to stand up to the advertising giant. Even so, variety and the ability to choose between different options are always a good thing.
Featured image: HaeB, CC BY-SA 4.0, via Wikimedia Commons.
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