Editor’s note: This article was first published in August 2010. The price range of about €100 to €3,000-5,000 and the claim that such businesses come mostly from the United States reflect that time.

As we’ve discussed in previous articles, love is also a business, and the target market for this business idea is the hopeless romantic. There are two ways to express your love to your partner: one is in complete privacy, and the other is in public. For the second, there are already companies that can set up a romantic scene that’s hard to forget.

Following in the footsteps of other businesses, such as companies that organized pranks and fake kidnappings, it’s now possible to write a declaration of love in the sky. “I love you, Ana” or “Marry me, Ana” could be written overhead by hired planes that trace the letters, or by spotlights that project the text onto the sky.

The services these companies offer go much further, though. You can even send a fake police patrol to “arrest” your partner and then ask them to marry you.

In these cases, the client explains how they want to surprise their partner so the declaration of love is grand and unforgettable. The company sets the price and tries to make it happen.

Prices range from around €100 for the most basic services to €3,000–5,000 for the most elaborate ones. You could become the owner of an original, innovative business with plenty of potential in the Spanish-speaking market since, as you can imagine, most ventures of this kind come from the United States.

Further reading

Featured image: Jrobertiko, CC BY-SA 3.0, via Wikimedia Commons.

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