Editor’s note: This article was first published in October 2013; the YouTube view count it cites and the statement that the company was hiring refer to early October of that year.

The company Next Media Animation has gone viral over the last few days. It is currently hiring, but before you send them your CV, like any good job applicant, let’s get to know a bit of its recent history and how you can catch its attention.

A few days ago Marina Shifrin, a journalist at the company, decided to quit because of professional differences with the company in general and with her boss in particular, but she decided to do it in style. She recorded a video of herself dancing to Kanye West’s Gone, saying that she had sacrificed a great deal for the company and worked late into the night, but that her boss cared more about the number of views than about the quality of the editing. So Marina left the company creatively, and by now the video has passed 9 million views on YouTube. Here it is (but there are more):

Watch: Marina Shifrin’s resignation video

The company and her boss didn’t want to be left behind, and they replied to Marina with another video set to the same song, in which all her former colleagues and her boss dance and, in a jokey way, tell her that even though they have no lunch break and eat at their desks (there are no restaurants nearby), they work for a great company, and wish her the best of luck.

Watch: Next Media Animation’s reply video

In turn, the company reminds all its “viewers” that it is currently hiring, in case anyone is interested.

For those who are interested… what should you do to catch the recruiters’ attention? Judging by all this, show them your dance moves in a video CV, since it seems that problems and differences at this company are settled with a good song and a dance.

That said, if I were you, I’d avoid talking about your skills while sitting on the toilet.

Further reading

Featured image: Troy Sankey, CC BY-SA 4.0, via Wikimedia Commons.

Orange industrial robot arms spot-welding bare metal car bodies on an automated assembly line
Which jobs and professions could disappear because of AI, and which won’tEntrepreneurshipLeadership & Management

Which jobs and professions could disappear because of AI, and which won’t

Rosella C.Rosella C.March 1, 2023
Malcolm Gladwell sitting on a brown sofa on stage, holding note cards, beside a microphone stand and a blue backlit wall
What Malcolm Gladwell can teach us about the learning processStrategy

What Malcolm Gladwell can teach us about the learning process

Rosella C.Rosella C.January 20, 2023
A bare dirt path worn into a grassy park by people walking across it, with trees and a paved walkway behind
The only 2 things you need to succeed in life, according to Brian TracyPersonal DevelopmentStrategy

The only 2 things you need to succeed in life, according to Brian Tracy

Rosella C.Rosella C.October 21, 2022

Leave a Reply