For those who don’t know Emilio Duró, he is probably the most sought-after business consultant in Spain (and in part of the world). The companies that have used his services include Microsoft, Zurich and HP, along with a large number of companies listed on the IBEX 35 and the Mercado Continuo (Spain’s main stock index and its continuous market).

See also: 8 questions that predict your success and that of the people you hire

For Emilio Duró, one of the most important ingredients of success is optimism and extreme motivation. And as we’ll see in the video below, passion and good humour are part of the recipe. He’s an excellent communicator who likes to speak in a simple, clear and direct way, no matter whose toes he steps on.

Many readers will already have seen this video. For those who haven’t, I recommend it. It’s 12 minutes that will leave you motivated and smiling. Just make sure you listen to and take in the different messages he puts across.

Watch: Emilio Duró’s talk on YouTube (in Spanish)

Video source: YouTube / Nestor Navarro

Further reading

Featured image: David Martín :: Suki_ ::, CC BY-SA 2.0, via Flickr.

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