Editor’s note: This article was first published in February 2012, when Engagio had just opened to the public after a private beta. Google+ has since closed and the service itself appears to have shut down, so the piece is mainly of historical interest.
As the number of social networks grows, it gets harder and harder to manage each of them, at least when it comes to giving users and content the attention they deserve. This isn’t the first time a startup has tried to simplify social media management by letting us handle all our networks from one place, but few platforms have caught the attention of users on a large scale.
Engagio tries to solve this problem with a platform where, with a single password, we can manage Twitter, Facebook, LinkedIn, Google+ and Foursquare, among others. The interface is very simple. Whenever we get an update on any of our social networks, it appears as if it were an email we had received. We don’t need to go to the network in question if we have to reply to a user or comment on a post, since we can do it from the platform itself.
Engagio spent some time in a private phase, during which only a few people were able to use the service. It is now open to anyone who wants to use it. Some of those who have already tried the platform say it’s an excellent service that lives up to their expectations. Other users say it’s just as complicated as going into each social network, because in the end you have to pay exactly the same attention to each one.
The idea is a good one in principle; how useful it turns out to be will depend on how it’s used, on the need for it, and on the person.
Platform: Engag.io
Featured image: ID#: Gary Langebartels / FortepanIowa, CC BY-SA 4.0, via Wikimedia Commons.
