Editor’s note: This article was first published in September 2010. The fair dates of 15-17 October 2010, the “first” edition and the 15,000 expected visitors are 2010 data.
The first international gay business and tourism fair takes place from 15 to 17 October. ExpoGays isn’t only for gay entrepreneurs: it’s for any business owner who wants to carve out a place in the gay market.
Advantages of entering the gay market
It has always been said, and statistics in fact confirm it, that the gay market is a solvent market with high spending, so entering it is an incredible business opportunity to increase our businesses’ sales and make ourselves known.
Clothing, tourism and motoring businesses are the favourites at this fair. A few years ago, a car was designed and then chosen as gay car of the year. Its sales soared.
The secret to attracting attention in the gay market is to create a product that is simple, innovative and, above all, customisable, and if possible with plenty of glamour.
The fair will be held in Torremolinos (Málaga), at the Palacio de Congresos. More than 15,000 people are expected to attend.
Without a doubt, it’s a great opportunity for new companies and, above all, for established companies that so far haven’t made themselves known to this community.
Further reading
- 5 ways to grow your business
- How to run a business in times of crisis
- If you have a good business idea, how to see it through
Featured image: DaddyCell, CC BY-SA 4.0, via Wikimedia Commons.
