Editor’s note: This article was first published in January 2011. The company’s plans to grow internationally “during 2011” are long past, and we have not checked whether Multicolor Viajes still operates or whether Elisabet Morales is still its commercial director.
Once again we’re highlighting a company from Granada: Multicolor Viajes, the first gay travel wholesaler in Spain. Its founder, Elisabet Morales, now the company’s commercial director, tells us how she came up with this business idea, which is currently very profitable and innovative compared with its competitors.
Elisabet Morales noticed a gap in the demand that travel agencies were serving: the LGBT market. Travel agencies weren’t covering it, and where they did, there was obviously no specialization.
They hired professionals who specialize in the destinations most requested by gay men and lesbians, both in Spain and abroad, and today they offer a wide range of destinations, activities and accommodation for every kind of traveler: individuals, groups, couples, families with same-sex parents and single-parent families, young people, people with disabilities, and so on.
They also saw a business opportunity in cultural tourism, so their offer includes art cities, historic sites, musical shows, rural and eco-tourism, adventure sports and more.
As you can see, that’s a wide range of services, destinations and options.
They hope to grow further internationally during 2011 by attending trade fairs of all kinds, including those aimed at the gay community.
It’s one more example of how you can break into a saturated market: the only secret lies in innovation and, above all, in setting yourself apart from your competitors. In a previous article we suggested some business ideas aimed at specific groups of people: Business ideas aimed at specific groups.
Featured image: Barcex, CC BY-SA 3.0, via Wikimedia Commons.
