Editor’s note: This article was first published in October 2013. The product range and claims are from then: about 20% annual growth of office inkjet, HP as market leader, the Officejet Pro X as the “world’s fastest printer” per Guinness World Records, and a free 3-year extended warranty offer.
HP is currently the driving force behind inkjet printing in the office, a segment that has grown by around 20% a year and in which HP is the market leader.
HP has developed the Officejet Pro range of printers: machines able to produce high-quality documents at a cost 50% lower than laser printers, and at high print speeds. HP launched this printer to meet the cost-saving and quality needs of SMEs, which make up more than 90% of all businesses in Spain. Many SMEs have already put it to the test, such as Legalitas, Sindelantal and Quadram.
Here are several features that make this range of printers a very attractive asset for your SME:
- Lower costs: the new generation of HP Officejet Pro inkjet printers cuts the cost per colour page by 50% and energy consumption by another 50% compared with equivalent laser printers.
- Colour solutions: according to some studies, customers are much more likely to read documents that contain colour. In this respect, inkjet is an affordable, high-quality option for printing colour documents.
- Print speed: HP’s new printers are faster than ever. Specifically, the HP Officejet Pro X has been recognised as the fastest printer in the world (certified by Guinness World Records).
- Printing technologies: the Officejet Pro range includes the latest technologies, such as Wi-Fi connectivity for printing documents directly without cables. Scan-to-email and fax also cut unnecessary printing costs and improve document management.
- Mobile: the ePrint and AirPrint features let you send documents to the printer from a smartphone or tablet from anywhere, designed for everyone who travels and needs tools that let them work without limits of place or time.
- Quality: the new HP Officejet Pro printers hold ISO 11798 certification, which guarantees that documents resist exposure to light, heat and water, to offer customers the best quality.
HP also offers a free three-year warranty extension. For more information on the benefits of the new Officejet Pro generation and what users think of it, visit www.hp.es/officejet.
Featured image: Druckerchannel Druckerchannel.de, Florian Heise, CC BY-SA 3.0, via Wikimedia Commons.
