Editor’s note: This article was first published in October 2012, announcing an event held on 6 November 2012 at the Palacio Municipal de Congresos, Campo de las Naciones, Madrid. Registration is long closed.
Under the slogan “Smarter software for a smarter planet”, IBM, one of the world’s big enterprise software providers, will hold #START013, the most important software event of the year, on 6 November in Madrid (at the Palacio Municipal de Congresos in the Campo de las Naciones).
The event will present smart software designed to meet the needs of each company. In a technological era, with businesses increasingly operating online, companies receive massive amounts of data from users and customers. Knowing how to manage it, interpret it and, above all, protect it from external threats (data theft) are pressing business needs, as is using tools that help save time, money and processes.
Some of the solutions to be discussed at the event include:
- Turning information into knowledge.
- Strengthening relationships with customers, partners and employees through social business and smarter commerce.
- Creating organisational advantages through a series of more agile processes and applications.
- Providing mobile access to applications and processes.
- Helping organisations speed up the development and delivery of new products and services.
- Optimising IT and business infrastructure so organisations can make better use of all their resources.
- Managing security, risk and regulatory compliance, protecting data, applications and infrastructure alike.
There will be a number of talks, and attendees will be able to ask the experts about any questions they have. To attend, register on IBM’s website (#START013) and book your place.
Featured image: Zarateman, CC0 1.0, via Wikimedia Commons.



