Editor’s note: This article was first published in October 2010 and reports the launch of Online Community CaixaEmpresa as news of the day. La Caixa’s banking business became CaixaBank in 2011, and this network and the Línea Abierta online banking service may no longer exist under those names.
La Caixa has also had a good business idea, at least in the approach it has taken with its social network. Online Community CaixaEmpresa is the first social network for customers of financial institutions, where companies and self-employed workers can interact to widen their network of contacts and find new customers, partners or suppliers.
The only way to join La Caixa’s social network is by invitation, which has to be sent from your own branch, so you need to be a La Caixa customer. Once you have received the invitation, you can log in through Línea Abierta (the bank’s online banking service).
Users of this social network will have a personal page and another page for their business or company. The information will be reliable, since all users are La Caixa customers.
Even so, it will be a public social network: other users will be able to see whatever information we choose to let them see, and they will have the option of sending us a message asking for contact details.
It will also have a search engine where we can find other companies or businesses with similar interests and filter them by various criteria.
Featured image: Jordiferrer, CC BY-SA 3.0, via Wikimedia Commons.
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