Editor’s note: This article was first published in June 2011, as Spanish TV news from that week: the audience shares, viewer numbers and La Sexta’s line-up describe that moment only.
La Sexta is in the middle of a programming overhaul and is determined to drop any show that fails to reach a minimum audience share. That has sealed the fate of Con H de Eva, the show hosted by Eva Hache. It caught viewers’ interest at its launch with an interview with Prime Minister José Luis Rodríguez Zapatero (one and a half million viewers), yet it has aired only four episodes: this Sunday’s was the last.
The channel has announced that it won’t air the show again because it falls short of the minimum audience, with an audience share of just 5.5%, little more than 400,000 viewers.
La Sexta has also announced the end of Buenafuente, although this break will be temporary and the channel hopes to return with new ideas. That show isn’t measuring up in the ratings either, with a 7.1% share (550,000 viewers). I imagine the late-night slot is a tough one for this kind of programming.
In my personal opinion, TV channels may not have reckoned with the fact that the audiences of the past are no longer possible: a few years ago we had only 5 channels, and today the number has multiplied considerably.
Since Sé lo que hicisteis was cancelled for failing to reach the minimum share, that time slot hasn’t improved its ratings for La Sexta.
We’ll soon see many more changes at the TV channels as they chase a big hit, which will be hard to find when there is so much on offer for the same demand. The television business has become complicated for these businesspeople.
Further reading
Featured image: Vale0797, CC BY-SA 4.0, via Wikimedia Commons.
