Editor’s note: This article was first published in May 2010; Google AdWords was renamed Google Ads in 2018, and the Google Advertising Professional certification has been replaced. The click prices of €0.05 to €1.00 and the daily budgets of a few euros reflect 2010 and are no guide to current costs.
A very cost-effective way to advertise your company and make it more visible online is Google AdWords.
You shouldn’t think of advertising for your business as an expense, because in the long run it can bring your company considerable profits.
A very affordable and useful option is to advertise your business with Google AdWords, both when you’re just starting out and for specific campaigns.
With this advertising system, your company appears in prominent positions whenever someone runs an internet search related to the services your business offers.
How much does it cost to advertise my company on Google AdWords?
Advertising your company on Google AdWords costs exactly what your business is willing to invest. You set the price of your campaign and only pay when someone clicks on your ad.
The price of that click is up to you as well, anything from €0.05 to €1.00. You can also set a daily spending limit in AdWords: €1, €5, €10 and so on.
Advantages of Google AdWords
The advantages of Google AdWords advertising are plain to see:
- You decide how much you want to invest.
- Potential customers: someone searching the internet is looking for something specific. If that person clicks on your ad, it’s because they saw what they were looking for or it really caught their attention. That makes them a potential customer.
- You get a daily, highly visible online presence at low cost.
It is undoubtedly a highly recommended way to advertise your business. What you do need to study and think through carefully are the keywords you want to be found for. If you don’t know this field well, you can always turn to a company that specializes in Google AdWords or someone with the Google Advertising Professional certification, although that will push up the cost of your campaign a little. Visit Google AdWords.
Further reading
