Editor’s note: This article was first published in July 2014; it is a news item from the height of the Uber versus taxi dispute in Spain. MotoChófer is described as newly created, and its prices, from 15 euros an hour for a personal driver, reflect 2014.
In the middle of the battle over the transport business between apps such as Uber and taxi drivers, several entrepreneurs in Madrid have decided to launch a similar idea with their own particular innovative twist. We’re talking about MotoChófer.
This newly created company offers several services. Among them is driving the user’s own car for them. All the user has to do is call, and one of the company’s drivers will come to wherever the user is on a folding motorbike, which he puts in the car’s boot before taking the driver’s seat. The company says the price of the service sits between the cost of public transport and the cost of a taxi, which makes it competitive in economic terms.
The idea came about as a way of sparing someone who has been drinking in a bar from having to drive home.
In the same way, you can have a personal driver for any errand you need from 15 euros an hour, and they also offer a car of their own with a driver for all kinds of errands, meetings and trips, from 20 euros an hour.
Just as Uber offers people who want to work for the app a chance to make money, this company also offers the opportunity to work with them on this service.
There’s no doubt that competition is raining down on taxi drivers. That’s what happens when a sector has gone so many years without competition: it has grown complacent and has not innovated to offer customers other alternatives and/or cheaper services.
For now we don’t know how much MotoChófer is currently billing, but the idea is undoubtedly eye-catching and offers a solution to an existing problem.
Read: How much money you can really make as an Uber driver
Featured image: Andy / Andrew Fogg from near Cambridge, UK, CC BY 2.0, via Wikimedia Commons.
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