Editor’s note: This article was first published in August 2011, and the biographical details given for Pilar Kaltzada, then Director General of Promotion and Communication at Innobasque, are from that time. References to the last 12 months and the crisis mean 2010-2011.
When we started out, one of the first people to lend us her image, her voice and her knowledge was Pilar Kaltzada. Of course, back then we had few readers (we had only just started), and probably not many people got to see the message this excellent communicator conveys, at least on our pages. Over the last 12 months little has changed in the business world, except that the crisis is now even more ruthless toward entrepreneurs who don’t innovate and don’t understand the new “format” of the company.
Pilar Kaltzada studied Political Science and Information Sciences (University of the Basque Country).
Strategic marketing management.
Committed to corporate social responsibility.
She is currently Director General of Promotion and Communication at Innobasque (the Basque Innovation Agency).
The videos were created and provided by Ciudad del Conocimiento.
Other videos of interest
Featured image: Irekia – Gobierno Abierto, CC BY 2.0, via Wikimedia Commons.
.jpg){kind=link}