pricing

Supermarket shelf of fresh parsley and green onions with a shelf label showing a price of 99 cents
The real reason most prices end in 99BusinessPersonal Development

The real reason most prices end in 99

Rosella C.Rosella C.September 21, 2021
Open laptop on a sofa with a striped blanket, a black dog resting against the legs of the person typing
She earns $950 an hour from her sofa: her tips for working for yourselfBusinessEntrepreneurshipPersonal Finance

She earns $950 an hour from her sofa: her tips for working for yourself

Rosella C.Rosella C.March 14, 2018
Jewellery shop window with necklaces on display busts and rows of rings and earrings on cream-coloured stands
10 psychological techniques to boost sales using customers’ cognitive biasesEntrepreneurshipPersonal DevelopmentSales & Marketing

10 psychological techniques to boost sales using customers’ cognitive biases

Rosella C.Rosella C.October 7, 2015
Cream-coloured desktop fax machine with a handset, coiled cord and number keypad, shot close up on a desk
17 things I learned about business going from $0 to over $1 millionBusinessEntrepreneurship

17 things I learned about business going from $0 to over $1 million

Rosella C.Rosella C.July 9, 2015
Street artist at an easel sketching a seated couple on a sunny seafront promenade, beside a board of sample portraits and caricatures, with a pier behind
How Julia Kelly built a six-figure business from one small skill: caricaturesBusinessEntrepreneurship

How Julia Kelly built a six-figure business from one small skill: caricatures

Rosella C.Rosella C.June 30, 2015
Old handwritten order book lying open on a wooden counter, with a fountain pen resting across its pages
This negotiation trick will help you earn more from every clientBusinessEntrepreneurshipSales & Marketing

This negotiation trick will help you earn more from every client

Rosella C.Rosella C.April 9, 2015
Three men's suits on mannequins in a tailor's shop window: grey, bright blue and a navy patterned jacket with bow tie
10 tips and strategies for negotiating successfullyBusinessSales & Marketing

10 tips and strategies for negotiating successfully

Rosella C.Rosella C.November 22, 2014
Close-up of four translucent black, cyan, magenta and yellow ink cartridges seated in an inkjet printer
The products with the highest profit marginsBusiness

The products with the highest profit margins

Rosella C.Rosella C.July 22, 2014
Glossy ceramic calico cat figurine with a handwritten 1.50 price sticker, standing on a glass shelf in a shop
Want to raise your prices? Tell a better story (the Walker experiment)BusinessBusiness Ideas

Want to raise your prices? Tell a better story (the Walker experiment)

Rosella C.Rosella C.August 13, 2013
White Netflix return-mail envelope with a DVD tucked inside, lying on a dark wooden table
The cost of not listening to your customers, and what Netflix just learnedEntrepreneurship

The cost of not listening to your customers, and what Netflix just learned

Rosella C.Rosella C.October 27, 2011