branding

Winding, sunlit channels of a vast river snaking through dark rainforest, photographed from high above
How to choose the right name for your businessBusinessEntrepreneurship

How to choose the right name for your business

Rosella C.Rosella C.February 3, 2021
Virgin Atlantic Boeing 747 parked at an airport stand, the red Virgin signature logo on its tail, service vans in front
Where the Virgin name and logo come from, and how the logo has evolvedBusinessEntrepreneurship

Where the Virgin name and logo come from, and how the logo has evolved

Rosella C.Rosella C.August 16, 2016
Indigo blue and white iMac G3 computer with a curved translucent case and the iMac name below the screen
How Apple arrived at the “i” in its product names (iPhone, iMac, iPad…)Business

How Apple arrived at the “i” in its product names (iPhone, iMac, iPad…)

Rosella C.Rosella C.July 5, 2015
Two typed pages of a New Zealand design registration, one showing line drawings of the contoured Coca-Cola glass bottle
7 strategies Coca-Cola used to become one of the world’s most valuable brandsBusinessEntrepreneurship

7 strategies Coca-Cola used to become one of the world’s most valuable brands

Rosella C.Rosella C.June 15, 2015
Mannequins in yellow hazmat suits and other costumes beside large Br and Ba periodic-table props in a shop display
Breaking Bad: 7 powerful business lessonsBusinessEntrepreneurship

Breaking Bad: 7 powerful business lessons

Rosella C.Rosella C.October 23, 2013
Bald, bearded man in a dark suit gesturing as he speaks on a stage lit in purple, silhouettes of the audience in front
Small businesses: learning from the big global companiesBusinessEntrepreneurship

Small businesses: learning from the big global companies

Rosella C.Rosella C.October 7, 2013
Glossy ceramic calico cat figurine with a handwritten 1.50 price sticker, standing on a glass shelf in a shop
Want to raise your prices? Tell a better story (the Walker experiment)BusinessBusiness Ideas

Want to raise your prices? Tell a better story (the Walker experiment)

Rosella C.Rosella C.August 13, 2013
Black short-wheelbase off-road vehicle with a spare wheel mounted on its rear door, parked at the side of a street
Choosing a business name: dos and don’tsEntrepreneurshipSales & Marketing

Choosing a business name: dos and don’ts

Rosella C.Rosella C.November 21, 2012
Supermarket shelves stacked with rows of wine bottles, with price tags on the shelf edges and a few larger price signs
Private labels during the crisis: don’t give me a brand, give me a priceBusinessStrategy

Private labels during the crisis: don’t give me a brand, give me a price

Rosella C.Rosella C.April 23, 2012
Designer sketching variations of a geometric letter M logo with a pen on paper, next to a laptop and keyboard
Choosing a logo for your businessEntrepreneurshipSales & Marketing

Choosing a logo for your business

Rosella C.Rosella C.September 24, 2011