marketing

White Virgin Atlantic Boeing 747 with a red tail and red engines taxiing on an airport apron under a partly cloudy sky
The 3 keys to success in businessBusinessEntrepreneurship

The 3 keys to success in business

Rosella C.Rosella C.July 20, 2018
Seth Godin in a dark suit and orange tie speaking on a dark stage, holding a presentation remote beside a lectern
Seth Godin’s philosophy and lessons: the 5 essential steps to successBusinessEntrepreneurship

Seth Godin’s philosophy and lessons: the 5 essential steps to success

Rosella C.Rosella C.June 19, 2018
Beige Apple II home computer with a built-in keyboard and rainbow badge on display against a dark background
Three values every company needs, according to Jobs’s mentor Mike MarkkulaBusinessEntrepreneurship

Three values every company needs, according to Jobs’s mentor Mike Markkula

Rosella C.Rosella C.July 1, 2015
Two typed pages of a New Zealand design registration, one showing line drawings of the contoured Coca-Cola glass bottle
7 strategies Coca-Cola used to become one of the world’s most valuable brandsBusinessEntrepreneurship

7 strategies Coca-Cola used to become one of the world’s most valuable brands

Rosella C.Rosella C.June 15, 2015
Black carrion crow perched on a bare, twisted branch against a blurred blue and green background
6 business lessons from 6 funny stories (humour, but seriously)Business

6 business lessons from 6 funny stories (humour, but seriously)

Rosella C.Rosella C.April 20, 2014
Malcolm Gladwell, with curly hair and a blue checked shirt, speaking on a dark stage while holding sheets of paper
Why win over the majority when you only need to convince a minority?Business

Why win over the majority when you only need to convince a minority?

Rosella C.Rosella C.November 27, 2013
Two passers-by look into the windows of a small corner bakery with a teal shopfront and bread displayed inside
9 marketing strategies for small businesses with almost no moneyBusinessEntrepreneurship

9 marketing strategies for small businesses with almost no money

Rosella C.Rosella C.May 22, 2013
Paper and plastic sacks filling with flour beneath a metal chute in a dusty mill with wooden beams
Should I give my customers what they want or what they need?Business

Should I give my customers what they want or what they need?

Rosella C.Rosella C.March 5, 2013
Large round platter of sashimi and sushi with salmon, tuna, prawns and maki rolls on a dining table
Body sushi: where’s the problem?Business

Body sushi: where’s the problem?

Rosella C.Rosella C.January 16, 2013
Old-fashioned bakery front with weathered wooden doors, a painted Panaderia sign, loaves in the window and a wicker basket on the pavement
10 steps to improve your business in 2013BusinessEntrepreneurship

10 steps to improve your business in 2013

Rosella C.Rosella C.January 9, 2013